Our Sweet Story

Our "Sweet Memories Vintage Tee" designs are created and designed exclusively by small-town; woman-owned business, founded in Youngstown, OH in 2020.

Linda Barton, Founder & CEO

Hi, I'm Linda Barton, founder of Sweet Memories Vintage Tees!

I'm a mom, artist, photographer, business owner, rebel, fighter, hopeless romantic, old school punk, dreamer, and old soul. I’ve ran my own business since I was 24.

My main business unfortunately closed due to COVID-19. For the last 20 years of my life, that's all I knew. I went through a major depression to wake up with a new calling on my life. I had to reinvent myself. I asked myself what I enjoyed most– family, fashion, nostalgia, history and sweets. The wheels started turning on how I could survive this pandemic and impact my community. 

It all started with Good Humor Ice Cream

I heard that "Good Humor™ Ice Cream" was celebrating their 100 Year Anniversary in my town and I thought it would be cool to design a novelty t-shirt for the iconic historical event. I stretched beyond my comfort zone and reached out to their team to get the rights and licensing to produce a limited edition vintage inspired apparel line. In my research I found out so much fun facts:

• Good Humor was founded in Youngstown, Ohio in 1920
• GH™ INVENTED Ice Cream on a Stick!
• The 1st Ice Cream Trucks in America came from Youngstown, OH

I was shocked that this was not common knowledge. In an effort to create community awareness I contacted The Local Children's Hospital. I figured Kids & Ice Cream went well together. Good Humor sent me 2 pallets of ice cream to give to the staff and kids. It was there I featured my apparel line for the 1st time. Sweet Memories Vintage Tees support Akron Children's Hospital by donating 20% of each shirt sold to the NICU Clinic. Our community engagement is essential to our overall approach of the sustainability in organizations that focus on improving the quality of life. 

Since the inception of just a "One Time Novelty Tee" there has been a firehose of clients that wanted to participate in my cause. And that is how "Sweet Memories Vintage Tees" was founded. 

The SMVT designs are created exclusively using the archives and assets of our licensed brands and created by our design team. That design team is made up of myself and our graphic designer, Abbey Scoville, alumni of Youngstown State University.

All of our apparel is screen-printed in our humble shop in Youngstown Ohio. 

We Are Always Growing!

Since the launch of our officially licensed Good Humor™ tees, Sweet Memories Vintage Tees has expanded to an apparel line with the iconic brands such as– Popsicle®, Tootsie Roll Brands, PEZ®, NECCO®, Smarties®, Sweethearts®, Dum Dums® and so many more to come!

In 2022, we've gained amazing licensed partnerships to create collections for the U.S. Army®, America's Navy®, Klondike, Breyer's Ice Cream and Packard Car & Electric!