The Sweethearts brand was created in 1902. The original hearts included sayings that are still popular today including “Be Mine,” “Be Good,” “Be True,” and “Kiss Me.”
In the early 1990s, Sweethearts began to update the sayings each year, retiring some while adding others. The first new phrase, "Fax Me," gained a lot of attention from Sweetheart fans. From old tech, "Call Me" to new tech, "Text Me," Sweethearts phrases have reflected eras throughout history.
In 2018 Sweethearts were in danger of disappearing forever when their owner went bankrupt and there was no one to save the brand. As a century-old candy maker, Spangler knew how important Sweethearts were to the Valentine season.
In 2020, Spangler was able to return Sweethearts to store shelves in limited quantities after a major effort to relocate and rebuild the production equipment, find the original recipe and return classic flavors to the mix like wintergreen and banana.
Courtesy of the Sweethearts® | Spangler Candy website.